What is Search Engine Marketing?
Search Engine Marketing (SEM) is paid search ranking and therefore can be controlled much more strictly from a budgetary aspect. Pay-per-click (PPC) advertising is a good example of search engine marketing SEM in use. By purchasing advertising that is directly associated with the strongest keywords for your business or industry will allow companies to move to the top of the list based upon how much money that they choose to spend on relevant keyword terms or phrases.
Search Engine Marketing (SEM) is very effective in driving brand awareness or specials being offered by companies to targeted audiences. Depending on the particular advertising campaign, ads can be used to target different locations or regions, male or female, or even nationally to all audiences.
Social Media Marketing (SMM)
Social Media Marketing is becoming more and more used due to social media outlets such as Facebook, Twitter, Yelp, and many others. These outlets provide a direct marketing opportunity for businesses to seek out customers both in a B2B and B2C environment. If your business is not already on these two forms of communication and are actively engaged in marketing there then you need to stop and reconsider where your efforts are failing you thus far.