QR Code Marketing is becoming more and more prevalent in print media. As you can imagine the use of QR Code integration is virtually limitless. This is primarily due to the components that comprise the actual image.
Quick Response (QR) codes are powerful tools for bridging digital and analog marketing. Here are some basics for getting started with them.
QR codes are square checkerboard patterns that people scan with smartphones to get directed to a Website, online video, game, contact information, or marketing literature.
Unlike standard one-dimensional barcodes, QR codes carry information in two dimensions, which allows for conveying more information. A single QR code can contain just over 7,000 characters of binary and a little over 4,250 characters of alphanumeric data. Ideally, QR codes direct people who scan them to specific landing pages in which direct metrics can be measured for marketing campaigns.
A company can send specific QR codes to any number of groups, directing them to a specific Website or location in which to find personalized discounts or specials just for them. QR codes can be easily embedded into various blogging sites as an alternate means of setting favorites or linking articles. Likewise, the codes can be the primary means of driving traffic to a given site. QR codes can contain calendar events, plain text, application links, text messages, and geolocation information.
An example of how a QR Code can be incorporated to contain contact information is this image which contains all of the contact information that is needed to reach Saying It First. A key aspect of the QR Code is that regardless of the size of the image is that it can be read and interpreted by all smartphone users that have a barcode scanning application installed.
Another great advantage to the use of QR Codes is that they can be color oriented to help draw attention to specific location on printed material that will make them stand out even more. This particular image will direct people to the article written on The CMO Site by one of the Saying It First business partners which drew national attention towards its use and implementation towards the smartphone user market. As such part of the recent Macy’s Department Stores advertising campaign that was both promoted on television as well as through applications such as Shopkick to bring smartphone users into the store locations for special deals on merchandise in various areas of the store.
Other good examples of the use of QR Codes is Wyndham Hotel Group, American Express, and even the Oncology Nursing Society with special links that direct people to predetermined landing pages for specials and information that is unique to the particular QR Code that is scanned. This enables these organizations tracking abilities regarding of all interactions that the person may have through their subsequent web site visit.