National retailers make use of print and other media channels somewhat effectively to propose products or services to local communities. However in a press release today from the CMO Council, these same retailers are failing dramatically. Local SEO efforts are beyond the point of failure and only depict a 6% utilization factor. These results directly open the markets up across the board for smaller companies to effectively target communities at a level that produces not only an immediate following but more over the ability to engage their specific target audiences in a direct fashion.
This press release also describes the overall stance that many national retailers take from an online perspective on how they view the value of consumer interactions towards there goods and services. Newspapers are at a 41% localized marketing rate and direct mail is at a whopping 52%. These same companies are the ones that keep newspapers alive instead of targeting direct audiences in their markets with discounts and specials that can boost sales.