How many companies actually look to see if they are list on Google Places correctly? And of those companies, how many actually know that they can be reviewed by customers / clients directly on Google as well. Why is this important? Just like the rankings that are provided by Zagat for restaurants it is crucial to manage who is saying what about your company. So keeping this in mind, what are you doing to ensure that you are ranked and placed accordingly? Or are you not doing anything?
Within the grand scheme of things, Google Places allow new customers to find you more easily. It also affects your rankings within Google and other search engines as a means in which people can easily find you as well. So take the time to find out if you are listed, if you are listed correctly, and what your reviews are on there. In the long run it will help to drive more business to you and make your site a much more profitable to your business as well.